Research Study Opportunities
Alex Cohen, a blind doctoral student in the marketing department at Drexel University in Philadelphia, is launching two new projects. All of his research involves creating a more inclusive shopping environment for the disabled community, He has received approval from the IRB of Drexel University to pursue his research, and is hoping that Vision Forward may be able to help reach individuals who are blind and vision impaired to participate. Below is a brief explanation of his two studies including links to the surveys.
STUDY 1
The first project examines the accessibility of sport team websites, and asks participants to visit the website of their favorite sport team then answer questions about this experience. Additionally, questions are asked to learn about what makes people sport fans, as well as their purchasing behavior with regard to tickets, services, and merchandise on these websites. The ultimate goal is to show that the blind and vision impaired are sport fans who are an under-served market which could increase if these websites were made to be more accessible.
The following is a link to this survey: https://drexel.qualtrics.com/SE/?SID=SV_6Wf7ehxqweaLGm1
Please feel free to share this survey with any blind and vision impaired sports fan you know.
STUDY 2
The second research study examines the shopping experiences of the blind and vision impaired, and asks specifically about negative experiences that may or may not be attributable to their disability. Participants will be asked to briefly describe a recent bad shopping experience and then answer a few questions based on this experience. The goal for this study is to help retailers learn about the expectations the blind and vision impaired have in the marketplace, and how to better meet and exceed these expectations.
The following is a link to this survey: https://drexel.qualtrics.com/SE/?SID=SV_9SMKqFC3ZBKHNwV
Alex H. Cohen
PhD Candidate
Marketing Department
Gerri C. LeBow # 831
LeBow College of Business
Drexel University
3220 Market St.
Philadelphia, PA 19104
Cell: 215.292.1455
Fax: 215.895.6975
lebow.drexel.edu