Vision Forward Store

Your purchase helps support our mission, while allowing us to continue to help people of all ages with visual impairments

When you shop at the Vision Forward Store, you directly support our mission to empower, educate and enhance the lives of individuals impacted by vision loss through all of life’s transitions. Visit us in store or online to discover all the product options to allow you to continue your hobbies and make life easier. We carry the latest technology in adaptive equipment, and offer a hands-on setting to help match the unique needs of each person with visual impairment. You can also call or email the retail store to set up an appointment for one-on-one assistance or with any questions about our products at 414-615-0111 or

Protecting the health of your vision, and overall health, can help further deterioration of eyesight

Protecting your eyes from UV rays & harsh lighting, taking medications regularly, healthy eating, and staying active can all contribute to eye health. The Vision Forward Store has several adaptive items that may make it easier to keep yourself, and your loved ones with vision impairment, healthy. AutoDrop Eyedrop Guide for Safe Eyedrop Application, Cocoons Style Line MX, Push Button Weekly Planner, and Cocoons Aviator Sunglasses or Cocoons Style Line MX Sunglasses to protect your eyes from harmful UV rays. Be sure to check out more accessible items in our store that can make even daily tasks a bit easier.

Are you looking for a demonstration on assistive technology?

Our state-of-the-art assistive technology center features a variety of leading electronic magnifiers, wearable devices and products for people who are visually impaired. To get an in-depth demonstration of a device, get help using a smartphone, tablet, browse the internet, or discuss product training, schedule an appointment with one of our assistive technology specialists so we can help you find the right technology, products and care solution.

Image of store staff working with a customer on magnifiers.
Featured Products

Visit Our Retail Store

Store staff with customer


912 North Hawley Road
Milwaukee, Wisconsin 53213
Phone: 414-615-0111

Store Hours:

The Vision Forward Store is open Monday – Friday, 9:30 am – 4:00 pm.  We are committed to working one-on-one with individuals to find the best assistive product solutions to increase independence and make daily life easier.  Please give us a call at 414-615-0111 or email at with any questions.