Vision Forward Store

Helping people with vision loss get the tools to live full lives.

The Vision Forward Store provides a hands-on setting to help match the unique needs of each person with innovative product solutions.


Shopping at the Vision Forward Store directly supports our mission to empower, educate and enhance the lives of individuals impacted by vision loss through all of life’s transitions. Visit us in store or online to discover all the product options that are available.  You can also call or email the retail store to set up an appointment for one-on-one assistance or with any questions about our products at 414-615-0111 or

Looking for a demonstration on assistive technology?

Our state-of-the-art assistive technology center features a variety of leading electronic magnifiers, wearable devices and blindness products. To get an in-depth demonstration of a device, or discuss training, schedule an appointment with one of our assistive technology specialists. They will help you find the right technology, training and care solution.

Image of store staff working with a customer on magnifiers.
Featured Products

Visit Our Retail Store

Store staff with customer


912 North Hawley Road
Milwaukee, Wisconsin 53213
Phone: 414-615-0111

Store Hours:

The Vision Forward Store is open Monday – Friday, 9:30 am – 4:00 pm.  We are committed to working one-on-one with individuals to find the best assistive product solutions to increase independence and make daily life easier.  Please give us a call at 414-615-0111 or email at with any questions.