Vision Forward Store

Your purchase helps support our mission, while allowing us to continue to help people of all ages with visual impairments

When you shop at the Vision Forward Store, you directly support our mission to empower, educate and enhance the lives of individuals impacted by vision loss through all of life’s transitions. Visit us in store or online to discover all the product options to allow you to continue your hobbies and make life easier. We carry the latest technology in adaptive equipment, and offer a hands-on setting to help match the unique needs of each person with visual impairment. You can also call or email the retail store to set up an appointment for one-on-one assistance or with any questions about our products at 414-615-0111 or

June is Cataract Awareness Month

Clouded vision caused by cataracts can be really frustrating. It can make it more difficult to read, drive a car at night, or see the expression on a friend’s face. If cataracts are a problem for you or a family member, you may be interested in some of the adaptive products that can help.

Our Talking Non-contact Infrared Thermometer, the Bilingual Talking Blood Pressure Monitor and Weekly Pill Box Organizer will help to keep your health on track when it’s difficult to see. Our Assorted Vistana Polarized Filters, which are available in various shades and styles, are great at protecting your eyes from harmful UV rays, cutting glare and reducing your eye strain or fatigue. Be sure to check out more accessible items in our store that can make even daily tasks a bit easier.

Are you looking for a demonstration on assistive technology?

Our state-of-the-art assistive technology center features a variety of leading electronic magnifiers, wearable devices and products for people who are visually impaired. To get an in-depth demonstration of a device, get help using a smartphone, tablet, browse the internet, or discuss product training, schedule an appointment with one of our assistive technology specialists so we can help you find the right technology, products and care solution.

Image of store staff working with a customer on magnifiers.
Featured Products

Visit Our Retail Store

Store staff with customer


912 North Hawley Road
Milwaukee, Wisconsin 53213
Phone: 414-615-0111

Store Hours:

The Vision Forward Store is open Monday – Friday, 9:30 am – 4:00 pm.  We are committed to working one-on-one with individuals to find the best assistive product solutions to increase independence and make daily life easier.  Please give us a call at 414-615-0111 or email at with any questions.