Vision Forward Store

Come see us at our new location at 10150 W National Ave in West Allis!

Your purchase helps support our mission, while allowing us to continue to help people of all ages with visual impairments.

When you shop at the Vision Forward Store, you directly support our mission to empower, educate and enhance the lives of individuals impacted by vision loss through all of life’s transitions. Visit us in store or online to discover all the product options to allow you to continue your hobbies and make life easier. We carry the latest technology in adaptive equipment, and offer a hands-on setting to help match the unique needs of each person with visual impairment. You can also call or email the retail store to set up an appointment for one-on-one assistance or with any questions about our products at 414-615-0111 or store@vision-forward.org.

Are you looking for a demonstration on assistive technology?

Our state-of-the-art assistive technology center features a variety of leading electronic magnifiers, wearable devices and products for people who are visually impaired. To get an in-depth demonstration of a device, get help using a smartphone, tablet, browse the internet, or discuss product training, schedule an appointment with one of our assistive technology specialists so we can help you find the right technology, products and care solution.

February is Age Related Macular Degeneration Awareness Month

This month aims to raise awareness about Age-related macular degeneration (AMD), which is the leading cause of vision loss among older adults. AMD can make it hard to see fine details, read small print, or recognize information in your central vision.Handheld and pocket magnifiers are simple, effective tools that enlarge text and improve contrast, helping many people with AMD continue everyday tasks with greater comfort and confidence.

Whether you need quick spot magnification on the go or stronger illuminated support at home, these options can help you stay independent and reduce visual strain.

Pocket Slide Magnifiers — Quick Help Anywhere
Works Best for: quick tasks, travel, and everyday carry. Compact and easy to carry, these magnifiers are ideal for spot reading on the go, such as menus, receipts, price tags, and medication labels.

Folding and Stand Magnifiers — Comfortable Everyday Reading
Works Best for: mail, books, forms, and extended reading. These magnifiers offer a larger viewing area and built-in lighting to improve contrast and brightness. Folding and stand features help reduce hand fatigue during longer reading tasks.

Portable Electronic Magnifiers — Premium Clarity
Works Best for: detailed reading, labels, and stronger magnification needs. High-quality optics and bright, even lighting enhance detail and contrast—key needs for people with AMD. Multiple power options help match the magnifier to your vision and tasks.

Not Sure Which Magnifier Is Right for You?

Vision needs vary with each individual with AMD. Our team can help you choose the magnifier that fits your vision needs, comfort, lifestyle and budget.